Blog

Shalom Ooty is regularly featured alongside India's other leading tribal-women-focused enterprises. Here's how Sheela Powell's original 1992 shop…

A Women on Wings sales expert spent time in Ooty helping Shalom Ooty turn craft into a stronger…

In 2021, Shalom Ooty ranked 9th in a national competition recognising India's top social enterprises — a milestone…

Heritage embroidery is done entirely freehand, no patterns or tracing. A 2019 visit from a Women on Wings…

At 90, Heritage artisan Pongeri Pattima still embroiders for Shalom Ooty every fortnight. Her story, and Sheela Powell's…

Heritage embroidery, or "Pukhoor," reaches customers from Ooty stores to Tribes India showrooms thanks to Shalom Ooty's market-access…

Sheela Powell founded Shalom Ooty in 2005 to help Heritage tribal women sell their embroidery. Today it works…

Heritage embroidery earned Geographical Indication status in 2013. Here's how this Nilgiris heritage craft works, and how Shalom…

How Sheela Powell turned a small self-help group into Shalom Ooty, a social enterprise supporting 200 Heritage tribal…